Nike Unlaced

Launch of t all-new women’s sneaker boutique, Nike Unlaced. Through this .com destination Nike shows its commitment to providing females with a wider, more inviting selection of footwear. Unlaced serves as a global dot-com destination where women can find a thoughtful selection of footwear, inclusive of expanded sizes, high-performance styles and exciting collaborations – through an editorial lens.

Worked cross category leading the .com channel and ecosystem strategy, as well as leading email acquisition and email trigger strategy and execution for launch.

Nike Unlaced Tout on Homepage

Nike Unlaced Landing Page

Nike Unlaced Featured Stories Page

Nike Unlaced Email Acquisition

Nike Unlaced representation on Nike Women’s Instagram

Nike Unlaced representation on Nike Women’s Instagram