Nike Innovation: Nike REACT

Created .com innovation strategy and guidelines – worked with creative agency on content and photo shoot to acquire all needed assets.

The Nike React LP received 3.9M visits globally within 2 weeks of launch, making it the 2nd highest trafficked page on (next to homepage). With 90% of traffic arriving coming via Media and only 27% bounce rate this page now holds the 2nd spot in Natural search just under the Nike news post.