#MYNEOSHOOT in store casting

For the SS16 #MYNEOSHOOT campaign we wanted to find consumers to be our models. We therefore did an in store casting:
We held castings in
3 countries over 6 days in 9 stores.
We had 11 promoters helping taking pictures and encourage participation. Within the first 2 days we had 190 participants.

I worked on the creative, briefing and teaching store staff and promoters on their role and how to approach the consumers, execution in stores through to final selection of the ‘models’.

The casting was a success and for the SS16 #MYNEOSHOOT we used 6 consumers as our models.

  • Role Global Brand Marketing Manager
  • For adidas neo
  • Date SS16