Prague Blogger Event
Organized and executed a special VIP event in the adidas neo Prague store.
15 VIP’s Bloggers were invited to take part in a special shopping event which included drinks and snacks, a fashion show and plenty of shopping opportunities. The store was kept open to the general costumers also, who all enjoyed the hype of the special event.
There was a 126% increase in sales during the night, as well as a traffic increase of 45% – The event also created several blog posts and social media mentions which generated several thousands likes and encouraged new followers to adidas neo facebook and instagram sites.