FW15 Studio & Contemporary Sportswear Campaigns

I was responsible for the Studio & Contemporary Sportswear Campaign from initial briefing, throughout creative direction, pre and post production, on set on the shoot and to final execution in our own retail stores. Following this project from start to finish.This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.) Copy edited on proofread all assets created for online and retail.

Studio window execution

Studio window execution

In store hangtag

In store hangtag

In store consumer brochure

Contemporary sportswear window execution

Contemporary sportswear window execution

Contemporary sportswear window execution

Contemporary sportswear window execution