Footwear Exchange Retail Activation
A retail traffic driving activation to enhance sales of footwear and bring people in to the store.
Collaborating with I:CO whom provides the infrastructure to ensure that the valuable raw materials from old textiles enter a closed loop production cycle and remain there. From collection to recycling, consumer goods are recycled and put to new use – Thereby actively contributing to climate protection.
The activation accounted€33,819 of the netsales which is the equivalant of 3% of total et sales which means it generated at a standard margin of 68%
The exchange contributed ~6% to the total footwear sold in the activation period.
- Role Global Brand Marketing Manager
- For adidasneo
- Date May 2015