Footwear Exchange Retail Activation

A retail traffic driving activation to enhance sales of footwear and bring people in to the store.

Collaborating with I:CO whom provides the infrastructure to ensure that the valuable raw materials from old textiles enter a closed loop production cycle and remain there. From collection to recycling, consumer goods are recycled and put to new use – Thereby actively contributing to climate protection.

Results:
The activation accounted€33,819 of the netsales which is the equivalant of 3% of total et sales which means it generated at a standard margin of 68%
The exchange contributed ~6% to the total footwear sold in the activation period.

  • Role Global Brand Marketing Manager
  • For adidasneo
  • Date May 2015