adidasneo FW14 Holiday Campaign

Another Christmas just around the corner, overstuffed with promotions all using the same tired holiday themes. NEO is different. We embraced the unexpected by taking the traditional essence of
the holidays and doing it the NEO way.

Utilizing all social platforms, #ALLIWANTISNEO connected the user to product in a seamless and effortless way. Outfit building sat at the core and allowed users to collaborate with the brand both
in-store and online.

Retail and social stod side-by-side, promoting both online users at retail, and retail consumers online. #ALLIWANTISNEO bridged the gap and shone the spotlight on users‘ involvement.

The result of the ' ALL I WANT IS NEO' holiday campaign was an increase in net sales by 54%;
Traffic to our own retail stores increased by 42%;
Conversion rate increased by 27% and the ATV decreased by 15% – so a great success.

I was responsible for the Holiday Campaign from initial briefing, throughout creative direction to final execution in our own retail stores – It was a great collaboration among internal and external parties.This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.)

  • Role Global Brand Marketing Manager
  • For adidasneo (adidas group)
  • Date December 2014