adidasneo FW14 Accessories Campaign

Accessories are the spice of style. Endless possibilities limited only by your imagination.
Grab a random handful, or be strategic. Hit the photo booth and create that look. Let the experimentation begin.

The result of the campaign was an increase in accessories net quantity increased by up to 16% ;
accessories net sales increased by up to 23% and
the accessories share of the total business increased from 10% to 13%.

I was responsible for the Accessories Campaign from initial briefing, throughout creative direction, pre and post production, on set on the shoot and to final execution in our own retail stores. Following this project from start to finish.This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.) Copy edited on proofread all assets created for online and retail.

  • Role Global Brand Marketing Manager
  • For adidasneo (adidas group)
  • Date November 2014

Accessories window creative

Accessories window execution

Accessories window execution

Accessories window execution

Accessories window execution

In store traffic driving photobooth activation

In store traffic driving photobooth activation

In store traffic driving photobooth activation