adidasneo FW14 Jackets Campaign

October is the period when consumers start thinking about what jacket they’ll wear this winter, which is why the jackets campaign is crucial for in store success and sell-through. Fall/Winter 2014 NEO created an offering of jackets with a focus on the variety a different silhouettes.
The window set the winter scene through simple weather iconography, the jackets were highlighted through mannequins and styled with an emphasis on showcasing the different silhouettes and jacket features.

The global jackets campaign also has to take into account the variety of weather throughout the markets, creating options for both rain and snow in all creative.

The result of the campaign was an overall increase in net sales and net quantity in adidasneo won retail stores during the campaign.

I was responsible for the Jackest Campaign from initial briefing, throughout creative direction, pre and post production, on set on the shoot and to final execution in the stores. Following this project from start to finish.This was a 360 campaign including social, digital, retail & traditional media (consumer brochure, OOH etc.) Copy edited on proofread all assets created for online and retail.

  • Role Global Brand Marketing Manager
  • For adidasneo (adidas group)
  • Date October 2014

Window execution Germany

Window execuion Germany

Window execution Poland

Window execution Poland

Window execution Poland

Jackest consumer brochure for in store inspiration to consumers