Tamsin Regan

  • Sr. Project Manager – Trend, Culture & Insights
  • Portland, OR

I am a highly competent, motivated and bilingual communications professional with experience in marketing, communications, client care and project management.

Tamsin was born and raised in Denmark, but has since travelled the world and lived in nothing less than 4 different countries within her 30 years. She is now settled and happy in Portland with her husband, dog and cat.


Sr. Project Manager – Trend, Culture & Insights at adidas

January 2019 – Present Portland, OR

As a global sport and culture brand, deeply understanding our consumer is essential.

Meaningful responses to trends in sports, art, science, design, fashion, pop culture, and subculture lead to successful growth. Likewise, understanding how politics, economics, and global movements affect the consumer psyche gives necessary context to strategy. In a world defined by change, our understanding of these factors are always in flux. The focus of this role is to observe and provide an ongoing translation of consumer culture, mindset, and behaviors into actions to maintain and grow our brand’s relevance.

Global Sr. Channel Strategy Manager at NIKE

July 2017 – December 2018 Portland, OR

As the Global Brand Marketing Nike.com senior channel strategy manager, I own and execute the 365-digital retail experience strategy & plans for Nike.com by effectively managing multiple priorities, timelines, tools & internal / external partnerships.

I work cross-functionally with internal & external partners (GCK, Merchandising, Creative, GDC & Geographies) to bring best in class digital experiences to life across Nike.com with a focus on delivering distinct value to our consumers to create compelling reasons for them to come back.

I strive to reflect Nike Direct priorities, focusing on a consumer direct offense and leveraging SEO to enhance consumer experiences across key touch points within Nike.com. I am a key strategic partner within Global Brand Marketing to integrate into the overall seasonal planning / operating model.

I am on point to evolve Nike.com guidelines aligned with channel strategy, SEO insights, technical specification, and business / geographies needs and time.

Senior Communications Consultant at Tamsin Regan Consulting / adidas

April 2016 – July 2017 Portland, OR

Freelance Senior Consultant in Marketing, Communications & Project Management.

  • Assist in providing strategic vision during campaigns to ensure correct marketing plan is in tact with an overall objective to increase the business unit’s goals

  • Steer the marketing and communications strategy with input from various stakeholders and internal/external partners

  • Oversee timely deliverables including comprehensive calendars, budgets, briefs, timelines

  • Work cross-functionally with teams to manage projects with goal to ensure positive rapport, clear communication, key messages

Current clients:

adidas A/G
Happy Lucky Inc.
1000 Watt

Global Brand Marketing Manager at adidasneo (adidas group)

January 2014 – April 2016 Herzogenaurach, Germany

Working within the Global Brand Marketing department for adidas teen lifestyle brand, NEO Label, As this brand is targeting 14-19 year old teens, our focus is digital, social and mobile media, as well as still keeping traditional media relevant.We work tirelessly towards the goal of the label to act as a true Social Retailer, leveraging all digital platforms to engage with global teens. My particular focus is on Own Retail campaigns, retail windows, activation’s and executions as well as working with the local markets in implementing global strategies and campaigns.

Among other things working on:

  • Brand Campaigns (ATL & BTL)
  • Commercial Campaigns
  • Retail windows
  • Large scale photo shoot productions
  • Campaign guidelines for market executions
  • Working with external agencies
  • Working cross-departmentally aligning campaigns and projects.
  • Working on in-store activations and events, from creative concept to global execution

Assistant Project Manager – Global Brand Design & Events at adidas

June 2012 – January 2014 Herzogenaurach, Germany

Keeping brand communication across all touchpoints, channels, regions and markets, consistent and with a high level of excellence and care.

Here I was working with:

  • Timelines, keeping designers, agencies and freelancers on time with various projects.

  • owning up to 7 budgets for several 100k and working with SAP to make sure I am on target and on budget with all projects.

  • working with many projects at one time, and keeping all balls in the air without dropping any.

  • working closely with external agencies and freelancers from around the world, briefing them and managing them while they work on our projects.

  • Producing smaller photo shoots on my own, i.e. planning, orchestrating and overseeing every single aspect of a project/shoot.

  • Working closely with production on bigger projects, setting up photo shoots, deciding on photographers, studios, casting etc. As well as being present on the shoot and making sure everything goes as smoothly as possible.

Global Brand Marketing Intern – Outdoor & Heartbeat sports at adidas

January 2012 – June 2012 Herzogenaurach, Germany

During my time at adidas I assisted the team across categories, in digital marketing, retail marketing and PR. Gaining valuable experience in all categories.

Among other things, I have worked with:

  • Creating briefs for agencies

  • Assisting in coordinating product shoots

  • Creating sample order lists

  • Project managing the video for the worlds largest video wall (with support from management)

  • Creating best practice briefs for the markets

  • Assisting in creating Social media briefs

  • Assisting the team in their general day to day tasks

My time with the global brand marketing team was invaluable and i appreciate all the time they took to teach me, and make me feel part of the team.

Corporate Communications Intern at Bestseller A/S

February 2011 – July 2011 Brande, Denmark

BESTSELLER sells its products on 46 markets in Europe, the Middle East, Asia and Canada through 2,520 chain stores, of which 308 are situated in Denmark, and 12,000 external multi-brand stores. In 2009/10 BESTSELLER opened 474 new stores, and had a turnover of € 1,961 million.
During my Internship period I worked on several different projects, providing me with a wide surface area in which I gained experience. Among these were:

Writing articles and texts for the intranet and the company website.

Translating texts from Danish to English

Helping on the coordination of the publication of an Internal magazine

Writing and helping with the creation of department sites

Actively searching for news stories in the organization, setting up and carrying out interviews, and then writing the news story

Taking notes and meeting summaries

Helping out with different administrative tasks

Sales assistant & Store Manager at Across Multiple Locations

2000 – 2011 Denmark

Working within retail in various positions, for 10+ years, understanding the needs of the store and business, providing costumer service and ensuring excellence.

Managing store personnel of up to 10 employees.

Stores include:
Bianco, Build-a-bear, Triumph, Hunkemoeller and more…


Bachelor in Marketing & Management Communication at University of Westminster

September 2011 – January 2012 London, UK

For more information see my resume or linkedin profile: https://www.linkedin.com/pub/tamsin-regan/30/b50/524

Bachelor in Marketing & Management Communication at Aarhus University

September 2008 – August 2011 Aarhus, Denmark

For more information see my resume or linkedin profile: https://www.linkedin.com/pub/tamsin-regan/30/b50/524

Gymnasial (DK) / A-Levels (UK) / Senior High or College (US) at Munkensdam Amtsgymnasium

August 2003 – August 2006 Kolding, Denmark

Drama and Dramatics/Theatre Arts & General High School Education at Aarslev Efterskole

August 2002 – August 2003 Aarslev, Denmark


Bronze Lion – Mobile – Content for User Engag, Cannes Lions

Bronze Lion – Social Engagement – adidas neo Snapchat #MYNEOLABEL, Cannes Lions

Best Use of Digital – #NEOsneakpeek, CIPR Excellence Awards

Global Programme + Marketing to Youth – Rule the Runway with adi, EMEA region SABRE Awards

Consumer Launch Campaign of the Year-Rule the Runway with adidas, PRWeek Global Awards

The Best Digital Experience of 2014/15 – #NEO, Event Awards